As you can see SEO has both its benefits and its disadvantages. Reviews can benefit businesses of all types, but they also have very specific and special benefits for local businesses. . Announce your site to your network of users, friends, and partners. Remember that search engines evaluate each important page area or inbound link separately. As such, the title tag, meta-description tag, keyword tag, heading tags, alt text tags, and page text all produce their own prominence pictures that, together, tell the search engine a great deal about your page. Now's the time for any local business to raise its game.