Wikipedia is one of the biggest and most authoritative websites on the internet. It’s a link building golden mine. Wikipedia articles show up for almost every term and a link back to your website means a referral traffic boost to your blog. Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. The mainreason why websites go for search engine optimized content is that it increases the traffic on their site and promotes it to a wider audience. The faster your site loads, the better of course. A site that has many images and videos will generally take longer to load than a website with just some text. Set mobile page scaling properties on each page so your pages are mobile-friendly.